Corporate Identity

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Revision as of 16:39, 19 April 2012 (view source) Mcaslava (Talk | contribs) m (→The Logo) ← Older edit		Current revision as of 06:31, 10 April 2024 (view source) Mcaslava (Talk | contribs) m
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-	Návrhy viz. [[Talk:Corporate_Identity | Talk]]	+	Proposals: [[Talk:Corporate_Identity | Talk]]
	== General Information ==		== General Information ==
-	Základní pravidla:	+	'''This page is no longer maintained and has been moved to Confluence!'''
-	* Respektování symbolu firmy a dodržování pravidel jeho používání.	+
-	* Grafika musí být použita z firemního zdroje a prosta všech deformací a dodatečných úprav.	+	* All graphics must be used from original source without any deformations and modifications
	== The Logo ==		== The Logo ==
-	=== Logo CLEVER Soft ===	+	=== Clever Soft ===
-	[[File:CleverLogo-Myriad.png]]	+	[[File:CleverLogo-Myriad.png|border]]
-	=== Logo CLEVER System ===	+	=== Scale Guidelines (Clever Soft and Clever System) ===
-	[[File:Logo-full-orig-green.png]]	+	[[File:LogoSpaces.png]]
-	=== Scale Guidelines ===	+	* LEFT A: If canvas is greater then logo.width + 2X
		+	* LEFT B: If logo is framed
-	Umístění loga a velikost prázdného místa okolo (Minimum Clear Space).	+	=== Colors ===
-		+
-	=== Corporate Colors ===	+
-		+
-	Základní barvy a barvy povolených variant.	+
	'''Gray'''		'''Gray'''
Line 32:		Line 29:
	'''Green'''		'''Green'''
-	* Hex 7FBA00	+	* '''Hex 7FBA00'''
	* RGB 127-186-0		* RGB 127-186-0
	* Pantone PMS 376		* Pantone PMS 376
Line 40:		Line 37:
	=== Incorrect Usage of Logos ===		=== Incorrect Usage of Logos ===
-	Ukázky chybného použití loga.	+	Comming soon.
	=== Logo Architecture ===		=== Logo Architecture ===
-	Varianty loga.	+	<gallery widths=120px heights=60px caption="Black&White Prints">
		+	File:Blackwhite.png
		+	File:Black.png
		+	</gallery>
	=== Typography ===		=== Typography ===
		+
		+	* Main font of logo title: FUTURA-BOLD
		+
		+	[[File:Fonts-futura-ttf.zip]]
	== Brand Identity System ==		== Brand Identity System ==
		+
		+	=== Products ===
		+
		+	[[File:Logo-full-orig-green.png|border]]
		+
		+	Vektorová verze [[:File:CleverSystem.svg]]
	=== Prints ===		=== Prints ===
-	* Tiskoviny (hlavičkový papír, oznámení, faktury, nabídky, obálky, ...)
-	* Vizitky, razitka
	=== Advertising ===		=== Advertising ===
-	* Potisky
-	* Reklamní předměty
-	* ...
	=== Communication  ===		=== Communication  ===
-	* prezentace ppt,...	+	E-mail
-	* podpis v emailu	+
-		+
-	=== Products ===	+
-	Loga produktů (iDum, PLC, ...)	+	[[File:Sign-en-mail.png]]
	=== Web-Presentation ===		=== Web-Presentation ===
-	Webdesign...	+	Loading indicator
-	Bannery	+	[[File:Kosticka32.gif]]

---

Current revision as of 06:31, 10 April 2024

Proposals: Talk

Contents 1 General Information 2 The Logo 2.1 Clever Soft 2.2 Scale Guidelines (Clever Soft and Clever System) 2.3 Colors 2.4 Incorrect Usage of Logos 2.5 Logo Architecture 2.6 Typography 3 Brand Identity System 3.1 Products 3.2 Prints 3.3 Advertising 3.4 Communication 3.5 Web-Presentation

General Information

This page is no longer maintained and has been moved to Confluence!

• All graphics must be used from original source without any deformations and modifications

The Logo

Clever Soft

Scale Guidelines (Clever Soft and Clever System)

• LEFT A: If canvas is greater then logo.width + 2X
• LEFT B: If logo is framed

Colors

Gray

• #808080

Silver

• #C0C0C0

Green

• Hex 7FBA00
• RGB 127-186-0
• Pantone PMS 376
• Oracal 64
• RAL 6081

Incorrect Usage of Logos

Comming soon.

Logo Architecture

Black&White Prints

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Error creating thumbnail: /home/plcwiki/www/bin/ulimit4.sh: line 4: /usr/bin/convert: No such file or directory

Typography

• Main font of logo title: FUTURA-BOLD

File:Fonts-futura-ttf.zip

Brand Identity System

Products

Vektorová verze File:CleverSystem.svg

Prints

Advertising

Communication

E-mail

Web-Presentation

Loading indicator