Corporate Identity

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Revision as of 16:20, 20 May 2012

Proposals: Talk

Contents 1 General Information 2 The Logo 2.1 Logo CLEVER Soft 2.2 Logo CLEVER System 2.3 Scale Guidelines 2.4 Corporate Colors 2.5 Incorrect Usage of Logos 2.6 Logo Architecture 2.7 Typography 3 Brand Identity System 3.1 Prints 3.2 Advertising 3.3 Communication 3.4 Products 3.5 Web-Presentation

General Information

Basic rules:

• Respektování symbolu firmy a dodržování pravidel jeho používání.
• Grafika musí být použita z firemního zdroje a prosta všech deformací a dodatečných úprav.

The Logo

Logo CLEVER Soft

Logo CLEVER System

Vektorová verze File:CleverSystem.svg

Scale Guidelines

• LEFT A: If canvas is greater then logo.width + 2X
• LEFT B: If logo is framed

Corporate Colors

Základní barvy a barvy povolených variant.

Gray

• #808080

Silver

• #C0C0C0

Green

• Hex 7FBA00
• RGB 127-186-0
• Pantone PMS 376
• Oracal 64
• RAL 6081

Incorrect Usage of Logos

Ukázky chybného použití loga.

Logo Architecture

Variants

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Typography

• Hlavní nápis loga: FUTURA-BOLD

File:Fonts-futura-ttf.zip

Brand Identity System

Prints

• Tiskoviny (hlavičkový papír, oznámení, faktury, nabídky, obálky, ...)
• Vizitky, razitka

Advertising

• Potisky
• Reklamní předměty
• ...

Communication

• prezentace ppt,...
• podpis v emailu

Products

Loga produktů (iDum, PLC, ...)

Web-Presentation

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Bannery...