Corporate Identity

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Revision as of 17:35, 26 May 2012

Proposals: Talk

Contents 1 General Information 2 The Logo 2.1 Clever Soft 2.2 Scale Guidelines (Clever Soft and Clever System) 2.3 Colors 2.4 Incorrect Usage of Logos 2.5 Logo Architecture 2.6 Typography 3 Brand Identity System 3.1 Products 3.2 Prints 3.3 Advertising 3.4 Communication 3.5 Web-Presentation

General Information

• All graphics must be used from original source without any deformations and modifications

The Logo

Clever Soft

Scale Guidelines (Clever Soft and Clever System)

• LEFT A: If canvas is greater then logo.width + 2X
• LEFT B: If logo is framed

Colors

Gray

• #808080

Silver

• #C0C0C0

Green

• Hex 7FBA00
• RGB 127-186-0
• Pantone PMS 376
• Oracal 64
• RAL 6081

Incorrect Usage of Logos

Comming soon.

Logo Architecture

Black&White Prints

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Typography

• Main font of logo title: FUTURA-BOLD

File:Fonts-futura-ttf.zip

Brand Identity System

Products

Vektorová verze File:CleverSystem.svg

Prints

Advertising

Communication

E-mail

Web-Presentation

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