Corporate Identity

From PlcWiki

Revision as of 07:58, 26 May 2012 (view source) Mcaslava (Talk | contribs) m (→Logo Clever Soft) ← Older edit		Revision as of 07:59, 26 May 2012 (view source) Mcaslava (Talk | contribs) m (→Corporate Colors) Newer edit →
Line 21:		Line 21:
	=== Corporate Colors ===		=== Corporate Colors ===
-
-	Základní barvy a barvy povolených variant.
	'''Gray'''		'''Gray'''

---

Revision as of 07:59, 26 May 2012

Proposals: Talk

Contents 1 General Information 2 The Logo 2.1 Clever Soft 2.2 Scale Guidelines (Clever Soft and Clever System) 2.3 Corporate Colors 2.4 Incorrect Usage of Logos 2.5 Logo Architecture 2.6 Typography 3 Brand Identity System 3.1 Prints 3.2 Advertising 3.3 Communication 3.4 Products 3.5 Web-Presentation

General Information

Basic rules:

• Respektování symbolu firmy a dodržování pravidel jeho používání.
• Grafika musí být použita z firemního zdroje a prosta všech deformací a dodatečných úprav.

The Logo

Clever Soft

Scale Guidelines (Clever Soft and Clever System)

• LEFT A: If canvas is greater then logo.width + 2X
• LEFT B: If logo is framed

Corporate Colors

Gray

• #808080

Silver

• #C0C0C0

Green

• Hex 7FBA00
• RGB 127-186-0
• Pantone PMS 376
• Oracal 64
• RAL 6081

Incorrect Usage of Logos

Ukázky chybného použití loga.

Logo Architecture

Black&White Prints

Error creating thumbnail: /home/plcwiki/www/bin/ulimit4.sh: line 4: /usr/bin/convert: No such file or directory

Error creating thumbnail: /home/plcwiki/www/bin/ulimit4.sh: line 4: /usr/bin/convert: No such file or directory

Typography

• Hlavní nápis loga: FUTURA-BOLD

File:Fonts-futura-ttf.zip

Brand Identity System

Prints

• Tiskoviny (hlavičkový papír, oznámení, faktury, nabídky, obálky, ...)
• Vizitky, razitka

Advertising

• Potisky
• Reklamní předměty
• ...

Communication

• prezentace ppt,...
• podpis v emailu

Products

Vektorová verze File:CleverSystem.svg

Web-Presentation

Loading indicator

Bannery...